For some people it’s hard to imagine how something so ubiquitous and generally unnoticed as typefaces (or, more colloquially, fonts) could be interesting enough to write a book about. Of course, the design community spends a great deal of time and effort considering, analyzing, using, staring at and generally obsessing over typography and fonts, but it is rare that a book like this would be aimed at the non-design affiliated. This is a shame, because, as Garfield amply and ably demonstrates in his book, type is fascinating. Its origins and tradition closely associated with the people, and the era, that gave birth to it. Most people will open their font menu and choose a font without ever considering why that it exists, why it looks the way it does or even what its name means. Baskerville, Garamond, Goudy — fonts yes — but also people. People who invested significant time and fortune into crafting a something that was intensely personal, men who knew that, if successful, their lives and work would never be noticed by the very people they were invested in: readers.