Is this about Jesus in Australia? Or is this a message to Australia?
Recently my company did some work for the Nashville Advertising Federation for their 2009 Addy Awards ceremony.
Unfortunately for Nashville, there aren't that many agencies, let alone good agencies, doing ad work. Let's just put this in perspective by saying that Bohan Agency won around 50% of the 213 gold and silver Addys awarded. Literally. I designed the artwork placards, so I know. Also, every time the announcer said "Gold Addy Award" we all thought he said "Go Daddy Award" (who knew this was an internet/hepcat event?). Anyway, there were a couple of standouts that both won Gold Addys that I wanted to share (see above, left, for number one) and are the reason I am starting a new category for the blog: the Bad Design Award.
I've got nothing against Jesus, he sounds like a nice guy, but why is he in Australia? Why do I need to follow him there? I hope he flew coach, those tickets are pricey. Bring a camera? Or is this supposed to be read as "It all comes back to Jesus: Follow Him Australia" where the message is directed at the country itself? There was a whole campaign of these advertising Jesus doing various things in various countries (and parts of Australia) and not one of them made sense.
But the real highlight of the night was this little chestnut: